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Intro to Salestools 101: FETE Framework

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Lesson 1 of 25
4 mins

Intro to Salestools 101: FETE Framework

Learn the fundamentals of the FETE framework - Find, Enrich, Transform, Export - and how it powers all Salestools workflows.

Learning Objectives

  • Understand the FETE framework and its four core components
  • Learn how to structure your Salestools workflows
  • Identify the best practices for data transformation
  • Master the export and integration process

Welcome to Salestools 101!

In this foundational lesson, we'll introduce you to the FETE framework - the core methodology that powers all successful Salestools implementations.

What is the FETE Framework?

FETE stands for:

  • Find: Discover and source your target data
  • Enrich: Enhance your data with additional context
  • Transform: Process and optimize your data
  • Export: Push your data to your preferred systems

Why FETE Matters

The FETE framework provides a systematic approach to data operations that ensures consistency, scalability, and effectiveness across all your GTM motions.

Getting Started

Throughout this course, you'll see how the FETE framework applies to every aspect of Salestools, from simple data enrichment to complex automated workflows.