Enrich Companies (Waterfalls)

Enrich Companies with Waterfalls

Waterfall enrichment allows you to query multiple data providers in sequence, ensuring you get the best possible data coverage while optimizing for cost and quality.

How Waterfall Enrichment Works

The waterfall approach tries each data source in order until it finds the data you need. This ensures:

• Maximum Coverage: If one provider doesn't have the data, the next one is tried
• Cost Optimization: Use cheaper providers first, premium ones as fallback
• Data Quality: Prioritize providers based on data accuracy for specific fields
• Efficiency: Stop searching once you find the required data

Setting Up Company Waterfalls

Configure your waterfall with these best practices:

1. Start with your internal CRM data (free and often most accurate)
2. Add cost-effective providers like Clearbit or BuiltWith
3. Include premium providers like ZoomInfo or Apollo as final fallback
4. Set confidence thresholds for each data point

Key Company Data Points

Essential company information to enrich:

• Employee count and growth rate
• Revenue and funding information
• Industry and sub-industry
• Technology stack
• Location and headquarters
• Social media profiles