Find Local Businesses Using Google Maps

Find Local Businesses Using Google Maps

Google Maps is a goldmine for local business prospecting. Learn how to systematically find and enrich local businesses for territory-based sales.

Why Google Maps for Prospecting?

• Comprehensive Coverage: Millions of local businesses worldwide
• Fresh Data: Regularly updated by business owners and customers
• Rich Information: Photos, reviews, hours, website, phone
• Location-Based: Perfect for territory and regional targeting
• Category Filtering: Easy to find specific business types

Search Strategies

Effective ways to search:

1. Category + Location: "Italian restaurants in Boston"
2. Radius Search: All businesses within X miles of a point
3. Zip Code Lists: Target specific postal codes
4. Competitor Analysis: Businesses near competitor locations
5. Chain Identification: Find all locations of a franchise

Data You Can Extract

Available information:

• Business name and address
• Phone number and website
• Business hours and days open
• Star rating and review count
• Photos and menu (for restaurants)
• Price level and category
• Accessibility features
• Recently posted reviews

Use Cases

Perfect for:

• SMB Sales: Target local restaurants, retailers, services
• Territory Mapping: Identify all prospects in your region
• Market Research: Understand competitor distribution
• Franchise Development: Find potential franchise locations
• Event Marketing: Identify businesses near event venues

Enrichment After Finding

Once you have the list:

1. Enrich with company data (revenue, employee count)
2. Find decision maker contact information
3. Check technology stack for relevant tool usage
4. Analyze reviews for pain points and opportunities
5. Prioritize based on fit score and signals