Find Company Lookalikes

Find Company Lookalikes

Lookalike modeling uses AI to find companies similar to your best customers, dramatically improving targeting and conversion rates.

How Lookalike Finding Works

The AI analyzes your best customers across multiple dimensions:

• Firmographics: Industry, size, revenue, growth rate
• Technographics: Technology stack and tools used
• Demographics: Location, employee count, founded year
• Behavioral: Website activity, content consumption
• Intent Signals: Job postings, funding, news

Setting Up Lookalike Search

Steps to find lookalikes:

1. Define Seed Companies: Select 5-20 of your best customers
2. Choose Similarity Criteria: Which factors matter most?
3. Set Similarity Threshold: How similar should they be? (70-90%)
4. Apply Geographic Filters: Limit to target regions if needed
5. Review and Refine: Check results and adjust criteria

Similarity Scoring

Understanding the score:

• 90-100%: Nearly identical companies (rare)
• 80-89%: Very similar, high confidence matches
• 70-79%: Good similarities, worth prospecting
• Below 70%: Some similarities but may not be ideal

Advanced Techniques

Optimize your lookalike searches:

• Segment by Product: Different lookalikes for different products
• Exclude Competitors: Remove companies that match competitors
• Weight Factors: Make industry more important than size, etc.
• Negative Examples: Show companies you don't want to target
• Temporal Factors: Find companies at similar growth stage

Use Cases

• Expand into new territories with proven ICP
• Launch new products to similar customer base
• Fill pipeline with high-fit prospects
• Validate ICP assumptions with data
• Discover new market segments you hadn't considered