Enrich People (Waterfalls)

Enrich People with Waterfalls

People enrichment using waterfalls helps you build complete contact profiles with verified email addresses, phone numbers, and professional details.

Email Finding Strategy

A typical waterfall for email finding:

1. CRM Data: Check existing database first
2. Pattern Matching: Use company email patterns (firstname@company.com)
3. Apollo/Hunter: Cost-effective email finders
4. LinkedIn Integration: Extract from LinkedIn profiles
5. ZoomInfo/Cognism: Premium sources for hard-to-find contacts

Email Verification

Always verify emails to maintain sender reputation:

• Use real-time verification APIs
• Check for catch-all domains
• Validate syntax and DNS records
• Monitor bounce rates and adjust

Professional Information

Beyond contact details, enrich with:

• Current job title and seniority
• Department and reporting structure
• Years of experience
• Previous companies and roles
• Education and certifications
• Social media profiles (LinkedIn, Twitter)