Influencer Mapping
Master the Relationship Architecture of RAPID-AI: Learn to map decision-makers and influencers within target organizations to accelerate deal velocity.
Influencer Mapping: The Relationship Architecture
Duration: 11:15
The Relationship Architecture
B2B sales is fundamentally about relationships. The Influencer Mapping component of RAPID-AI creates detailed relationship architectures that reveal decision-making patterns, influence networks, and the optimal path to closed deals.
By systematically mapping stakeholders, their relationships, and influence patterns, this system transforms complex organizational charts into strategic relationship roadmaps.
Six Stakeholder Types
Economic Buyer
- • Controls budget
- • Final approval authority
- • ROI focused
- • Strategic oversight
Technical Buyer
- • Technical evaluation
- • Integration concerns
- • Implementation planning
- • Spec requirements
User Buyer
- • Daily usage
- • User experience
- • Workflow impact
- • Adoption concerns
Three-Phase Mapping Framework
Discovery Phase
Systematic identification of all stakeholders involved in the decision process.
Influence Assessment
Analysis of each stakeholder's influence level and decision-making authority.
Strategy Development
Creation of personalized engagement strategies for each stakeholder type.
Lesson Details
Key Takeaways
- Master stakeholder identification techniques
- Develop influence assessment frameworks
- Create relationship-based strategies
- Build systematic mapping processes