PLL

PLL announced $100M in Series E financing on June 30, 2026. The Premier Lacrosse League raised a $100 million Series E led by Ares and Joe Tsai to expand media distribution, sponsorships, the Women’s Lacrosse League and youth access.

Round details

The financing includes backing from Ares, Joe Tsai, ESPN, Creator Sports Capital, Next 3, FirstTracks Sports Ventures, Bolt Ventures, West End Investment Management. The company did not publish a valuation with the announcement.

• Round: Series E
• Capital announced: $100M

How the company plans to use the capital

PLL said proceeds will go toward four priorities: expanding media distribution and original storytelling, growing sponsorship and commercial partnerships, deepening investment in the Women’s Lacrosse League, and broadening access to youth lacrosse.

Why this matters for GTM teams

PLL described the round as the largest capital raise in the history of professional lacrosse. ESPN, the league’s media rights partner, also invested through a subsequent minority equity investment.

Fresh capital is often an operational signal rather than a buying signal by itself. Teams should validate the company’s hiring pattern, product launches, geographic expansion, and technology priorities before choosing the message and timing of outreach.

Source and methodology

This report is based on the company’s announcement and records the disclosed amount, round, investors, location, and stated use of funds. SalesTools Research does not estimate undisclosed valuation or revenue figures.

Primary source: PLL Series E announcement.