Crunch Fitness Appoints Chequan Lewis Chief

Crunch Fitness announced a leadership change on June 22, 2026. Crunch Fitness appointed Chequan Lewis Chief Executive Officer, effective immediately; Lewis succeeds Jim Rowley, who transitioned to Executive Chairman.

What changed

Chequan Lewis was named Chief Executive Officer. Lewis succeeds Jim Rowley, who has transitioned to Executive Chairman and will remain actively involved in the business, focusing on the company’s vision, long-term strategy, and overall performance.

Leader: Chequan Lewis
Role: Chief Executive Officer
Effective: Effective immediately
Announcement date: June 22, 2026

Leadership background

Lewis joined Crunch as President. According to the announcement, he has since worked alongside Rowley to help lead what the company describes as one of its most successful periods, marked by significant unit growth, improved operational performance, and innovation across the brand.

The mandate

Crunch said Lewis will lead the company, overseeing day-to-day operations, member-experience innovations, and branding and marketing, and will shape and execute its long-term growth strategy. Lewis said the focus is to support the franchise network, invest in innovation, and grow the Crunch community in a disciplined way.

Why this matters for GTM teams

Executive appointments can precede changes in strategy, operating cadence, hiring, partnerships, and technology priorities. The useful signal is not the title alone: teams should watch the new leader’s stated mandate, prior playbook, organizational scope, and the initiatives announced during the first two quarters.

Source and methodology

This leadership profile is based on the company’s announcement. Roles, transition timing, and biographical details are presented as announced; SalesTools Research does not infer undisclosed succession plans.

Primary source: Crunch Fitness leadership announcement.