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Upcoming liveLive builds

Signal to meeting: build an intent-triggered campaign live

Turn funding, hiring, website, and job-change signals into timely outreach—with research and routing built in.

DateThursday, October 22, 2026
Time2:00–2:50 PM ET
Length50 minutes
A coral signal flowing through account nodes into a calendar
SalesToolsLIVE

About this session

From idea to a workflow you can run.

We will connect a live buying signal to an automated research and outreach workflow, then show how to score, route, suppress, and follow up without creating noise for the sales team.

What you’ll leave with

  • ✓Choose signals that actually change purchase probability
  • ✓Research the account before the first automated touch
  • ✓Route high-intent accounts without duplicating active opportunities
  • ✓Measure the path from signal captured to meeting booked

Run of show

A focused 50 minutes.

Short on slides. Long on the real build, the operating decisions behind it, and your questions.

  1. 0100:00

    Pick the signal

    Compare website visits, funding, hiring, job changes, and tech changes.

  2. 0210:00

    Add research

    Give the agent a grounded reason to reach out now.

  3. 0323:00

    Route and suppress

    Protect active opportunities and prevent account overlap.

  4. 0436:00

    Launch and measure

    Build the campaign and connect activity to pipeline.

  5. 0546:00

    Live Q&A

    Bring a signal you want to operationalize.