YELL Payment

YELL Payment announced a leadership change on September 22, 2026. YELL Payment appointed Raphael Blunschi, who has more than 30 years in financial services, as Chief Executive Officer as the company scales into an everyday financial app for consumers and business owners and surpasses 27,000 customers.

What changed

Raphael Blunschi was named Chief Executive Officer.

• Leader: Raphael Blunschi
• Role: Chief Executive Officer
• Effective: Not specified in the announcement
• Announcement date: September 22, 2026

Leadership background

Blunschi brings more than 30 years in financial services across Swiss banking, institutional asset management, and digital assets, the company said. He was a founding member of UBS’s prime brokerage business and spent 13 years at K2 Advisors, a Franklin Templeton investment company, latterly as Chief Administrative Officer. He also co-founded 47 Degrees North Capital Management and INCOS, and most recently advised Swiss blockchain company S-PRO on its U.S. market entry.

The mandate

YELL Payment said that under Blunschi’s leadership it will focus on scaling the platform for consumers and business owners.

Why this matters for GTM teams

Executive appointments can precede changes in strategy, operating cadence, hiring, partnerships, and technology priorities. The useful signal is not the title alone: teams should watch the new leader’s stated mandate, prior playbook, organizational scope, and the initiatives announced during the first two quarters.

Source and methodology

This leadership profile is based on the company’s announcement. Roles, transition timing, and biographical details are presented as announced; SalesTools Research does not infer undisclosed succession plans.

Primary source: YELL Payment leadership announcement.