Synamedia Appoints Tzvi Gerstl Chief

Synamedia announced a leadership change on July 1, 2026. Synamedia appointed Tzvi Gerstl CEO, with Paul Segre set to become Executive Chairman, following the divestiture of its Video Network business.

What changed

Tzvi Gerstl was named Chief Executive Officer. Paul Segre, who has served as CEO for the past six years, will transition to the role of Executive Chairman, where he will continue to provide strategic guidance and support the company’s long-term growth agenda.

Leader: Tzvi Gerstl
Role: Chief Executive Officer
Effective: Not specified in the announcement
Announcement date: July 1, 2026

Leadership background

Gerstl has played a central role in shaping and executing the strategy at the heart of Synamedia’s next phase, the company said. It said he has driven significant improvements in innovation, execution, and customer outcomes. The company said that under his leadership it has accelerated and established new momentum through customer wins with BFBS, MTN, Mileto, Partner Communications, and YES, as well as the launch of GO Shorts and the award-winning Senza Ignite.

The mandate

Synamedia said Gerstl will lead the company into its next chapter following the divestiture of its Video Network business. In his own words, Gerstl said operators and media companies need to grow audiences, create new revenue streams, and reduce complexity, and that Synamedia can make a real difference there.

Why this matters for GTM teams

Executive appointments can precede changes in strategy, operating cadence, hiring, partnerships, and technology priorities. The useful signal is not the title alone: teams should watch the new leader’s stated mandate, prior playbook, organizational scope, and the initiatives announced during the first two quarters.

Source and methodology

This leadership profile is based on the company’s announcement. Roles, transition timing, and biographical details are presented as announced; SalesTools Research does not infer undisclosed succession plans.

Synamedia