Pacific Catch

Pacific Catch announced a leadership change on September 15, 2026. Pacific Catch appointed restaurant executive Sam Hallak as CEO, succeeding co-founder Keith Cox, to elevate hospitality, strengthen operational discipline, and build systems for its next stage of growth.

What changed

Sam Hallak was named Chief Executive Officer. Co-founder Keith Cox, whom Hallak succeeds, will remain involved with the company as a member of its board of directors.

• Leader: Sam Hallak
• Role: Chief Executive Officer
• Effective: Not specified in the announcement
• Announcement date: September 15, 2026

Leadership background

Hallak is a restaurant industry executive with more than 20 years of experience in multi-unit, full-service restaurants. He most recently served as Chief Operating Officer of Innovative Dining Group, overseeing operations across the company’s 16-restaurant portfolio. Prior to Innovative Dining Group, he spent six years at The Kitchen Restaurant Group, rising from Director of Operations to Vice President of Operations to Chief Operating Officer. He also served as an Area Director at Tavistock Restaurant Collection and spent nearly a decade at The Palm Restaurant Group.

The mandate

Pacific Catch said Hallak joins with a mandate to elevate hospitality and the guest experience, strengthen operational discipline, and build the systems and leadership capabilities required for the brand’s next stage of growth.

Why this matters for GTM teams

Executive appointments can precede changes in strategy, operating cadence, hiring, partnerships, and technology priorities. The useful signal is not the title alone: teams should watch the new leader’s stated mandate, prior playbook, organizational scope, and the initiatives announced during the first two quarters.

Source and methodology

This leadership profile is based on the company’s announcement. Roles, transition timing, and biographical details are presented as announced; SalesTools Research does not infer undisclosed succession plans.

Primary source: Pacific Catch leadership announcement.