Informed

Informed announced a leadership change on August 31, 2026. Informed appointed Daniel Sogorka, a lending industry executive with two decades of experience, as CEO to scale its fraud protection technology beyond auto lending.

What changed

Daniel Sogorka was named Chief Executive Officer.

• Leader: Daniel Sogorka
• Role: Chief Executive Officer
• Effective: Not specified in the announcement
• Announcement date: August 31, 2026

Leadership background

Sogorka joined Informed after two decades of lending industry leadership, including senior roles at Black Knight / ICE, ServiceLink / FNF, Sagent, and Rocket Pro. The company said he brings expertise in mortgage lending and a track record of building and scaling B2B technology businesses focused on efficiency and customer experience.

The mandate

Informed said the leadership transition reflects its next phase of growth, as it scales its fraud protection technology across adjacent vertical markets beyond its original focus in auto lending. The company said its focus on faster funding, lower fraud losses, and reduced cost per loan remains central to its strategy, and that its product roadmap and customer commitments remain unchanged.

Why this matters for GTM teams

Executive appointments can precede changes in strategy, operating cadence, hiring, partnerships, and technology priorities. The useful signal is not the title alone: teams should watch the new leader’s stated mandate, prior playbook, organizational scope, and the initiatives announced during the first two quarters.

Source and methodology

This leadership profile is based on the company’s announcement. Roles, transition timing, and biographical details are presented as announced; SalesTools Research does not infer undisclosed succession plans.

Primary source: Informed leadership announcement.