Choice Hotels

Choice Hotels announced a leadership change on August 31, 2026. Choice Hotels’ Board appointed Interim CEO Dominic Dragisich as President and Chief Executive Officer and a director, with a focus on disciplined execution and growth.

What changed

Dominic Dragisich was named President and Chief Executive Officer. Dragisich had served as Interim Chief Executive Officer since May 20, 2026, and the announcement did not name a predecessor.

• Leader: Dominic Dragisich
• Role: President and Chief Executive Officer
• Effective: August 31, 2026
• Announcement date: August 31, 2026

Leadership background

Dragisich spent nearly 10 years at Choice Hotels in roles including Chief Financial Officer, Executive Vice President of Operations and Chief Global Brand Officer, and Chief Growth and Strategy Officer. Before joining the company, he was Chief Financial Officer at XO Communications, where, according to the announcement, he returned the company to top-line growth and increased profitability. Earlier in his career he held senior finance and operational positions at Marriott International, NII Holdings, and Deloitte Consulting.

The mandate

Dragisich said the company remains focused on disciplined execution, accelerating growth, and strengthening its brands by capitalizing on its commercial investments. Chairman Stewart Bainum Jr. said the Board concluded Dragisich is the right leader to build on Choice Hotels’ recent momentum, execute the strategy, and drive long-term value for franchisees and shareholders.

Why this matters for GTM teams

Executive appointments can precede changes in strategy, operating cadence, hiring, partnerships, and technology priorities. The useful signal is not the title alone: teams should watch the new leader’s stated mandate, prior playbook, organizational scope, and the initiatives announced during the first two quarters.

Source and methodology

This leadership profile is based on the company’s announcement. Roles, transition timing, and biographical details are presented as announced; SalesTools Research does not infer undisclosed succession plans.

Primary source: Choice Hotels leadership announcement.