Your LinkedIn campaign is getting engagement. The next question is harder: which accounts should sales spend time on, and who should follow up?
Salestools is now a LinkedIn Ads partner. Connect your ad accounts to see company-level engagement alongside campaign performance, match engaged companies to your CRM, and give the right rep a clearer starting point. When the team chooses an account to pursue, Salestools agents can help research it and draft a follow-up based on what you actually know about the business.
Start with the companies, not the click count
Campaign totals tell you whether a campaign is getting a response. Company engagement helps you check whether it’s getting a response from the accounts you intended to reach. Compare spend, delivery, and cost per result, then look at the companies showing engagement. Are they in your target segment? Do they fit the account profile you can serve? Is someone already working with them?
That last question changes the follow-up. An existing opportunity belongs with the account owner, not in a new cold sequence. An unowned account may need routing. A company that doesn’t fit your market may not warrant outreach at all, even if it engaged more than the others.
What the handoff looks like
Imagine a campaign aimed at operations leaders. An illustrative company, Northstar Systems, shows 24 ad engagements in the reporting window and already has an open CRM opportunity. Those 24 engagements are a company total; they don’t identify a contact or prove intent to buy. But they give the demand gen team a reason to ask the account owner whether the opportunity deserves another look.
The owner decides it does. They ask a Salestools agent to research the company’s current priorities, summarize their last recorded conversation, and draft one follow-up for review. The draft can pick up a question the buyer actually raised or reference a verified company change. It should never say, “I saw you click our ad.”
For an engaged company that isn’t in the CRM, the next step is different: confirm the account fits, assign an owner, and research the relevant roles before drafting. That keeps an engagement report from turning into a list that everyone contacts and nobody owns.
Give marketing and sales a shared view of progress
Marketing can review which campaigns are reaching the right companies. Sales can see which accounts are owned, open, or worth researching. Where paid landing visits and CRM activity can be matched, attribution puts those recorded touches in the same journey as outreach, meetings, and stage changes.
Use that view to ask better questions: Which campaigns reached accounts we were already pursuing? Which accounts moved after several different touches? Which high-fit companies are still unowned? Attribution gives you context for those decisions; it doesn’t prove that an ad caused a deal.
Connect your LinkedIn Ads account
1. Open Marketing → Ad networks in Salestools.
2. Sign in as a user authorized to manage your LinkedIn ads and select the ad accounts to sync.
3. Review company engagement and CRM ownership. Start with one campaign and a short list of accounts your team can actually work.
The connection is read-only. Salestools doesn’t change campaigns or identify individual ad viewers. The reporting helps your team prioritize; agent-assisted outreach is a separate workflow using CRM context and verified account research, with the draft reviewed before sending.
Explore the LinkedIn Ads Partnership page for the full workflow, or book a walkthrough and bring a campaign you’d like to review.
