Customer Competition

Use your customers competitors to find similar buyers

Your existing clients are gateways to potential new ones. When a customer of yours secures a deal, consider reaching out to their competitors. Given their likeness in profile to your client, it's likely these competitors could benefit from your solution. Launch an automated email campaign referencing the competitors' missed opportunity. Highlight how your product can assist them in emulating their competition's success and amplifying their outcomes.

  • Identify a new paying customer gets added to CRM. Trigger list of competing / lookalike companies based on tech data, overlapping keywords, shared intent topics
  • Source a specific number of companies which met a specific Company Filter criteria
  • Source expanded set of contacts which meet your persona definition
  • Send records to your CRM
  • Assign to a Account Owner
  • Enroll in Target Customer’s Competition Campaign



Impact of Play: Very High
The Go to market playbooks from Salestools enabled our team to leverage Salestools and scale faster.- Christian H.