Verifone
Salestools.io transformed Verifones sales process and shortened sales cycles by 36%
Backed By:
Nasdaq Traded
USD 1.6M+
Saved in SDR Salaries
256%
Increase in outreach results
2x
Higher reply rate vs Humans
At a glance
Company
Verifone is one of the leading payment providers, point of sale and merchant of record in the payment sector.
https://verifone.comHQ
Tampa, United States
Industry
Developer Tools, SaaS
Products used
VC Backed
Nasdaq IPO
Challenge
Replacing Outreach.com
Verifone faced key obstacles:
- Complex enterprise sales cycles with multiple stakeholders across regions
- Difficulty scaling outbound operations globally
- High cost of traditional sales development teams
Inconsistent messaging and approach across markets
Limited visibility into prospect engagement
Manual account research consuming significant resources
Tackling the problems to be solved
Solution
Olivia took us Multichannel to automate research and outreach.
Salestools.io deployed:
- AI-powered enterprise account identification and prioritization
- Automated multi-stakeholder engagement across channels
- Global account orchestration with regional customization
- Integration with existing enterprise systems
- Advanced buying center mapping
- Real-time engagement analytics and scoring
"Salestools.io transformed our enterprise sales approach," says Mark Chen, Global Head of Sales Operations at Verifone. "We've significantly improved our ability to penetrate large accounts while reducing costs and accelerating deal velocity."
To build or to buy: choosing the right AI solution
Results
Replaced Outreach.com
Implementation achieved:
- 65% increase in enterprise pipeline generation
- 50% reduction in sales cycle length
- 4x improvement in account penetration rates
- 70% decrease in prospecting costs
- 85% of opportunities now engaging multiple stakeholders
- 3x increase in sales team productivity
- Standardized global sales processes
- 55% higher conversion rates
USD 1.6M+
Saved in SDR salaries
256%
increase in outreach results
2x
Higher reply rates
1 week
Scaled completely