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GrainGrainA multi-agent command center. Hand it a goal and named specialists ship a polished artifact.For: Operators, Founders, Product TeamsSalestools names companies when a visit comes from a company network, and people when they identify themselves, then lets you hand the ones that matter to AI agents that research, write and follow up. Visits, outreach and CRM stages build one account timeline with multi-touch attribution.
Visitor Tracking and attribution are free. Usage limits apply.
/pricing/integrations/blog/account-attribution/integrations/salesforce/pricing/pricing/contactIllustration. The companies, people and numbers in the examples on this page are fictional and not a typical result.
Salestools tracking handles the first two jobs. You and your agents handle the third.
When the network behind a visit belongs to a company, Salestools can name it and show what the account has been reading. Most visits stay anonymous.
A person is named when they give their email in a form on your site. When they come back, they can be recognised as the same person.
Hand the people who matter to an AI agent, or find more of the right people at the same company.
When a visitor identifies themselves, their profile shows the pages, sources and return visits recorded for them. Your reps start with context, not a cold open.
priya.nair@kestrel-robotics.example
/pricing/integrations/salesforcePaid/blog/account-attributionSearch/contactSubmitted a formDirectIllustration with fictional data. Try “Add to AI agent”.
Salestools runs agents that research an account, write the message and follow up across email and LinkedIn. Visitor Tracking is how you decide who they talk to.
Select identified people with an email on the People tab and add them to an agent that starts from your contacts. It researches the account, writes outreach and follows up on email and LinkedIn. In CoPilot you approve each message; in AutoPilot it sends within the limits you set.
A company is rarely one person. Pick the companies that visited, find the right people there, save them to your leads and add them to an agent. Credits per person are shown before you confirm.
Start Deep Research on a company that visited, from your contacts or from Olivia, and read the findings with their sources before anyone reaches out. Research uses credits.
Ask Olivia, the in-app assistant, or any MCP-compatible AI assistant who has been visiting and what an account has done. Reading identified people this way uses credits, and MCP access is part of Team and Pod plans.
Agents, prospect data and sending run on Salestools plans and credits. See pricing and how the agents work.
Website visits from matched companies, plus the email, LinkedIn, calls and meetings recorded by Salestools, your calendar and your CRM, are laid out by contact. Pick a model and watch the credit move.
Paid social visit. A session that arrived from a paid social click and landed on /pricing, matched to the company.
30% to the first touch, 30% to the conversion, 30% to the last, 10% shared by the rest.
W-shaped: Direct 60%, Paid Social 30%, Organic Search 4%, Outbound Email 3%, LinkedIn Outreach 3%
Website visits and CRM stages come from your tracking script and CRM. Email, LinkedIn, call and first-reply touches appear when you run that outreach from Salestools.
Illustration with fictional companies, people and activity. Percentages are rounded to add up to 100. Credit is split across the touches before the stage; the reply, meeting or deal that establishes the stage takes none.
Multi-touch, account-based attribution across visits, outreach and CRM deals, included with Visitor Tracking.
A lane for every contact, anonymous visits grouped by country, and company activity, with stages marked on the time axis.
See how credit is shared across the touches before a first reply, a first meeting, an opportunity or a closed-won deal.
Compare first touch, last touch, linear, U-shaped, W-shaped, time decay and data-driven credit for the same journey.
Email and LinkedIn you send from Salestools, dialer calls, and meetings from your connected calendar or CRM are recorded as touches, with the teammate who reached out.
Opportunities and closed deals come from Salesforce and HubSpot, so credit can be read against deal value.
See who at the account engaged and their likely role, estimated from job title and seniority.
Data-driven needs at least 30 converting journeys for a stage. Until then it shows linear credit and says so. More about account attribution.
Add one script tag to the head of your site, or publish it through your tag manager. It works on any site where you can add a script.
Open Visitor Tracking in the app. It creates a key for your site and gives you the script tag with the key filled in.
The app shows a message once your account has visitor data. It cannot tell which site sent it, so open your own site, then check Visitor Tracking for the new visit.
Companies appear when visits come from company networks, people appear when visitors identify themselves, and account journeys build as CRM deals and outreach are connected.
It is JavaScript, so a page has to load it. Ad blockers and browser tracking protection reduce counts.
<!-- Salestools Visitor Tracking --> <script src="https://marketing.salestools.io/assets/st.js?api_key=YOUR_SITE_KEY"></script>
A tool that names companies and people should be clear about how it does it. Here is what to expect.
Adding people to an agent, finding people, exporting leads (1 credit per lead) and reading identified people through MCP or the API can use credits.
Yes. Visitor Tracking and account attribution are free, within the usage limits for your account. Agents, prospect data and sending run on Salestools plans and credits, and adding people to an agent or exporting leads can use credits.
Salestools can name a company when the network behind a visit belongs to one, or when a visitor gives a business email in a form. When a visitor types their email into a form on your site they become a person, and Salestools can recognise them when they come back. Matching favours precision, so uncertain matches are left out.
No. Salestools does not name people it has no record of. A person is named only after they give you their email in a form. When they return to your site they can be recognised as a returning contact, which is a best match and can be wrong. Many real visits stay unidentified: home, mobile, VPN and shared-office networks usually do not point to a company.
Select identified people with an email on the People tab and add them to an AI agent that starts from your contacts. It researches the account, writes outreach and follows up on email and LinkedIn. In CoPilot you approve every message; in AutoPilot it sends within the limits you set. You can also find more people at a visiting company. See AI sales agents.
Account attribution connects website visits to what happened next. It puts website visits from matched companies, outbound email, LinkedIn, calls, meetings and CRM stages on one timeline per account and shows how credit is shared across the touches before a reply, meeting, opportunity or won deal.
Attribution works with your website visits and CRM deals. The first-reply stage, outbound email and LinkedIn touches, calls and the teammate who reached out appear when you run that outreach from Salestools.
Deal stages and value come from Salesforce and HubSpot. A deal needs an account domain so it can be matched to the companies that visit your site. Lead export also supports Microsoft Dynamics.
When a visit comes from a company network, Salestools usually names the company within seconds of the page view, and if you have connected Slack, it can post an alert for a visitor it can name. The Visitor Tracker in the app is not a live feed: it shows visits when you open or refresh it and can trail your site by a few minutes, and its recent-visitors list covers the last 30 minutes. Attribution imports about every 30 minutes, and CRM deals are pulled about hourly, so a stage can trail your CRM by an hour or more. Email and LinkedIn sends can take longer to appear.
Only in Slack, and only for visitors Salestools can name. Slack alerts are set up in a separate Salestools visitor tool at marketing.salestools.io, with its own sign-in, not inside app.salestools.io. Once Slack is connected and a channel is chosen, Salestools posts when a visit is matched to a company, when someone identifies themselves on your site, or when a known visitor returns. Visits that cannot be named do not trigger an alert, and a visitor triggers at most one new-visitor and one returning-visitor alert per hour. There are no email or push alerts, no alert rules such as alerting on a specific page, and no outbound visitor webhooks.
In the Salestools app there is no one-click CSV of the visitor lists or of attribution. To take visitors with you, hand identified people (with an email) to an AI agent that starts from your contacts. They are saved to My Leads, which exports to CSV, HubSpot, Salesforce and Microsoft Dynamics, at 1 credit per lead. Handing someone to an agent also enrols them in that agent. You can also build an audience of people already in My Leads who visited your site or a page and download it as a CSV. On the Team and Pod plans, MCP can read your visitor companies, identified people and account journeys, and the API (Pod plan) can too, with credits used for each newly revealed person or company. What is included depends on your plan.
Visitor tracking uses cookies and browser storage and records visitors’ IP addresses and device information. The script does not show a consent banner or wait for consent, so if the law where your visitors are requires consent, load it through your own consent tool. You are responsible for telling your visitors and getting consent where required. Read the privacy policy and terms. Visitors who want their data removed can email info@salestools.io.
Add one script tag to the head of your site, or publish it through your tag manager. It works on any site where you can add a script. The app generates the tag with your key filled in.
Add one script tag and see which companies visit.