L2 Brands

L2 Brands announced a leadership change on September 28, 2026. L2 Brands appointed apparel executive John Fryer as CEO, succeeding Interim Co-CEOs Paige Wingert and Evan Toporek, as the company continues to expand its position across the collegiate, resort and destination, golf, and corporate markets.

What changed

John Fryer was named Chief Executive Officer. Paige Wingert and Evan Toporek served as Interim Co-CEOs during the company’s leadership transition and will work closely with Fryer before returning to their positions on the company’s Board of Directors.

• Leader: John Fryer
• Role: Chief Executive Officer
• Effective: September 28, 2026
• Announcement date: September 28, 2026

Leadership background

Fryer most recently served as President of Unrivaled Teamwear, a carve-out from Hanesbrands and operator of the Champion Teamwear, Gear for Sports, and Knights Apparel brands. The company said he has experience leading scaled businesses across activewear, teamwear, and the collegiate channels.

The mandate

L2 Brands said Fryer will lead a fully integrated organization spanning commercial, product, supply chain, and manufacturing as the company continues to expand its position across the collegiate, resort and destination, golf, and corporate markets.

Why this matters for GTM teams

Executive appointments can precede changes in strategy, operating cadence, hiring, partnerships, and technology priorities. The useful signal is not the title alone: teams should watch the new leader’s stated mandate, prior playbook, organizational scope, and the initiatives announced during the first two quarters.

Source and methodology

This leadership profile is based on the company’s announcement. Roles, transition timing, and biographical details are presented as announced; SalesTools Research does not infer undisclosed succession plans.

Primary source: L2 Brands leadership announcement.