Percent Appoints Prath Reddy Chief

Percent announced a leadership change on June 18, 2026. Percent appointed Co-Founder and President Prath Reddy as CEO as Nelson Chu moves to Executive Chairman, with a focus on private credit liquidity infrastructure and institutional expansion.

What changed

Prath Reddy was named Chief Executive Officer. Nelson Chu, Co-Founder and CEO, will transition to Executive Chairman of the Board and will focus on long-term strategy, corporate governance, and supporting the executive team.

Leader: Prath Reddy
Role: Chief Executive Officer
Effective: Not specified in the announcement
Announcement date: June 18, 2026

Leadership background

Reddy joined Percent as a founding team member in 2018 from UBS Investment Bank’s debt capital markets group, and the company said he brings more than a decade of debt capital markets experience. A CFA charterholder, he has overseen Percent’s origination, structuring, and distribution work since the company’s earliest days.

The mandate

Percent said Reddy will lead its next phase of growth, focused on developing liquidity infrastructure designed to support the $3.5 trillion private credit sector alongside expanding its institutional presence within the asset class. Reddy said his focus is to scale the platform responsibly and expand institutional asset management and trading capabilities.

Why this matters for GTM teams

Executive appointments can precede changes in strategy, operating cadence, hiring, partnerships, and technology priorities. The useful signal is not the title alone: teams should watch the new leader’s stated mandate, prior playbook, organizational scope, and the initiatives announced during the first two quarters.

Source and methodology

This leadership profile is based on the company’s announcement. Roles, transition timing, and biographical details are presented as announced; SalesTools Research does not infer undisclosed succession plans.

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