Protein2o

Protein2o announced a leadership change on September 8, 2026. Protein2o appointed Mark Rappaport, most recently Global Chief Commercial Officer of Congo Brands, as Chief Executive Officer and a member of its Board of Directors, and announced a new growth investment.

What changed

Mark Rappaport was named Chief Executive Officer.

• Leader: Mark Rappaport
• Role: Chief Executive Officer
• Effective: Not specified in the announcement
• Announcement date: September 8, 2026

Leadership background

Rappaport has more than two decades of experience building and scaling beverage and consumer brands. Most recently, he served as Global Chief Commercial Officer of Congo Brands, where he helped lead the global commercial organization, including the Alani Nu brand. Previously, he held senior leadership roles at Red Bull, including responsibility for the company’s U.S. business and distribution organization.

The mandate

Rappaport said his aim is to accelerate growth with Protein2o’s retail partners while creating a more distinctive, surprising and bold brand. Chairman of the Board Chris Running said the company believes Rappaport is suited to lead Protein2o through its next chapter. The company said the new growth investment will support brand building, retail development, organizational capabilities and an expanded innovation pipeline.

Why this matters for GTM teams

Executive appointments can precede changes in strategy, operating cadence, hiring, partnerships, and technology priorities. The useful signal is not the title alone: teams should watch the new leader’s stated mandate, prior playbook, organizational scope, and the initiatives announced during the first two quarters.

Source and methodology

This leadership profile is based on the company’s announcement. Roles, transition timing, and biographical details are presented as announced; SalesTools Research does not infer undisclosed succession plans.

Primary source: Protein2o leadership announcement.