Juice Plus+ Appoints Jennifer Orlando Chief

Juice Plus+ announced a leadership change on August 10, 2026. Juice Plus+ appointed Jennifer Orlando, who joins from Arbonne where she was CEO since 2023, as Chief Executive Officer effective immediately, succeeding Interim CEO Mike Lohner.

What changed

Jennifer Orlando was named Chief Executive Officer. Mike Lohner, Chairman of the Board, had served as Interim CEO over the last several months and will serve as a Special Advisor to Orlando while continuing in his Board role.

Leader: Jennifer Orlando
Role: Chief Executive Officer
Effective: Effective immediately
Announcement date: August 10, 2026

Leadership background

Orlando brings over 20 years of leadership across global roles in direct selling, the company said. She joins from Arbonne, where she held the role of Chief Executive Officer since 2023. Her career also includes leadership roles at Plexus Worldwide, Stella and Dot, and LVMH.

The mandate

Orlando said she is honored to lead Juice Plus+ into this next chapter, stating that Juice Plus+ is positioned to expedite growth in the wellness category, from science-backed products to a passionate community, with an incredible legacy to build from.

Why this matters for GTM teams

Executive appointments can precede changes in strategy, operating cadence, hiring, partnerships, and technology priorities. The useful signal is not the title alone: teams should watch the new leader’s stated mandate, prior playbook, organizational scope, and the initiatives announced during the first two quarters.

Source and methodology

This leadership profile is based on the company’s announcement. Roles, transition timing, and biographical details are presented as announced; SalesTools Research does not infer undisclosed succession plans.

Primary source: Juice Plus+ leadership announcement.