Ethos Support Appoints Anne Kirby Chief

Ethos Support announced a leadership change on October 19, 2026. Ethos Support announced that founder Anne Kirby, previously Co-Founder and Chief Operating Officer, has stepped into the role of Chief Executive Officer.

What changed

Anne Kirby was named Chief Executive Officer.

Leader: Anne Kirby
Role: Chief Executive Officer
Effective: Not specified in the announcement
Announcement date: October 19, 2026

Leadership background

Kirby helped establish Ethos Support in 2022 as Co-Founder and Chief Operating Officer, ahead of the company’s official launch in 2023. The company said she has more than 20 years of industry experience. Under her leadership as COO, Ethos Support expanded its customer support, technical support, trust and safety, and back-office capabilities and grew to more than 200 professionals with two offices in the Philippines.

The mandate

In the announcement, Kirby said her commitment is to continue growing Ethos Support in a way that stays true to who the company is, with employees feeling valued, clients feeling supported and the personal connection that sets the company apart kept intact. She said the company does not aspire to be the biggest outsourcing company and wants to be the company its clients trust and its employees are proud to be part of.

Why this matters for GTM teams

Executive appointments can precede changes in strategy, operating cadence, hiring, partnerships, and technology priorities. The useful signal is not the title alone: teams should watch the new leader’s stated mandate, prior playbook, organizational scope, and the initiatives announced during the first two quarters.

Source and methodology

This leadership profile is based on the company’s announcement. Roles, transition timing, and biographical details are presented as announced; SalesTools Research does not infer undisclosed succession plans.

Primary source: Ethos Support leadership announcement.