GDPR READY DATA
We are a GDPR Ready Business!
On May 25’th 2018 the General Data Protection (GDPR) becomes a law in Europe.
How does this affect you?
Any business that processes an EU Data Subject’s data, whether you are in the EU or outside of it, will be subject to the regulation and will have to abide by the rules it lays out for processing data.
Why is this important?
Because if proven to be in contravention of the GDPR your business could face financial penalties of up either €20 Million Euro or 4% of annual turnover.
Salestools is GDPR Compliant
The GDPR defines six lawful bases for the processing of Personal Data. Of these six there is one that Salestools is related to is the purposes of processing data and making it available to business customers and this is ‘Legitimate Interest’.
Salestools relies on the legitimate interest precedent as an appropriate legal basis under the applicable Data Protection Laws to provide Business Data to its customers.
Customers may use the Business Data for the sending of direct business to business marketing communications provided they do so in accordance with the applicable laws. In this respect, where employees of a public or corporate entity are contacted for the purposes of direct marketing and or sales, the initiator shall include the option to unsubscribe / opt-out basis to remain compliant under GDPR.
Salestools Data is GDPR-Compliant because:
All Business Data is only processed from publicly available sources of information
All Business Data is tested and verified to be valid and accurate
We continuously update and maintain our Business Data and we ensure all data is secure
We make it easy for individuals to be in control of their Personal Data and to instruct
Salestools accordingly with regards to the processing of their Personal Data Salestools mission is to enable businesses to effectively communicate and market directly to one another using reliable and accurate Business Data, ensuring communications reach relevant individuals in business who would have a legitimate interest to receive such direct marketing
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