Tully Luxury Travel

Tully Luxury Travel announced a leadership change on October 27, 2026. Tully Luxury Travel named Steven Salm CEO, succeeding founder Mary Jean Tully, who stepped down after nearly four decades and stays on as Brand Ambassador; Salm will lead day-to-day operations and growth.

What changed

Steven Salm was named Chief Executive Officer. Founder Mary Jean Tully stepped down as CEO after nearly four decades and will continue to represent Tully as Brand Ambassador.

• Leader: Steven Salm
• Role: Chief Executive Officer
• Effective: October 2026
• Announcement date: October 27, 2026

Leadership background

Salm is a hospitality entrepreneur who was Founder and CEO of PLANTA and, previously, Founder and CEO of Chase Hospitality Group. He earlier held leadership roles within large-scale operations at Maple Leaf Sports and Entertainment. He joined Tully as Chief Operating Officer in 2025 and acquired Mary Jean Tully’s remaining shareholding, joining Executive Chairman Clive Jacobs as an owner of the business.

The mandate

Tully Luxury Travel said Salm, as CEO, will lead the company’s day-to-day operations and growth, while Salm and Executive Chairman Clive Jacobs together set its long-term strategy. Jacobs said he looked forward to working with Salm to further elevate the personalized service and expertise that have long distinguished Tully.

Why this matters for GTM teams

Executive appointments can precede changes in strategy, operating cadence, hiring, partnerships, and technology priorities. The useful signal is not the title alone: teams should watch the new leader’s stated mandate, prior playbook, organizational scope, and the initiatives announced during the first two quarters.

Source and methodology

This leadership profile is based on the company’s announcement. Roles, transition timing, and biographical details are presented as announced; SalesTools Research does not infer undisclosed succession plans.

Primary source: Tully Luxury Travel leadership announcement.